Nothing says "Friday" at InTheRough more than a song with a knocking bass and flows from just about any contemporary rapper. Today, Los Angeles producer THC, who crafted "Between Us" on Nipsey Hussle's Mailbox Money project, delivers with "Perfect", a certified banger featuring Childish Gambino and Kent Jamz of Overdoz. Let the sounds take you away below.
Vice Sports Meets: Nigel Sylvester Taking on BMX (Part 1) /
Here Vice Sports unleashes "Nigel Sylvester Taking on BMX", a multiple part series exploring the life and career of BMX rider Nigel Sylvester. Hailing from Jamaica Queens, New York City, Sylvester is not your prototypical BMX rider, evident from his darker skin color and how he is taking his brand beyond the bike. Nigel speaks on how the people and places of Jamaica Queens shaped him, coming up in the ranks of professional BMX, and the strength his mother showed him when she was diagnosed with cancer while he was just 16 or 17 years old saying from his mother's situation, "How can I not work as hard as I possibly can every single day?" Through all of this the New York rider has garnered much success tallying heavyweight sponsorships from Nike 6.0 and Gatorade without entering traditional competition arenas. Let Nigel tell you his story himself below.
Nike Unveils 2015 Black History Month Collection /
Sports. An industry infused with black athletes and black culture celebrates Black History Month with Nike's 2015 BHM Collection. A black and white color palette with varying patterns dawn 12 styles of footwear including Nike's LeBron 12, Kobe 9 Elite, KD7, Kyrie 1, Air Jordan XX9 and many more. The collection will be available at select Nike retailers and Nike.com beginning on January 17. Part of the proceeds will benefit the Nike Ever Higher Fund, which supports organizations that leverage the power of sport to maximize the potential of underserved youth.
27-Year Partnership with Nike Terminated /
In 1987, the University of Miami and Nike agreed to a deal that would change the entire landscape of college sports forever. An all-sports apparel contract, which is now the standard among the NCAA, outfitted the inventors of swagger in Nike gear all throughout their cataclysmic championship runs--but now, no more.
This week, adidas and the Miami Hurricanes will announce a new agreement in which the company out of Herzogenaurach, Germany will become the school's new all-sports apparel supplier. Make no bones about it, this deviation from a 27-year partnership stems from the decision of athletic director Blake James to test the Hurricane's athletic value in the open market. According to sources, the adidas deal is worth several million dollars more per year than the previous Nike contract.
adidas took away another Nike contract just last month when it agreed to terms with Arizona St. to sponsor their athletics for an eight-year $33 million deal. The Miami contract would mark 11 out of the 65 Power 5 conference schools that adidas sponsors. Whether Nike ultimately loses its control over the college football market remains to be seen, but it is apparent that the German company is investing more money than it ever has into advertising (approximately $239 million).
A Town Divided by Sneakers /
Did you know athletic brand behemoths adidas and PUMA were created by a pair of German brothers? Originating out of Herzogenaurach, Germany, adidas and PUMA were the result of a falling out by the Adolf and Rudolph Dassler brothers during World War II. The town of 22,000 people, which both brands claim as their hometown, has been divided by the rivalry. "The city of bent necks" for the way everyone would first glaze at another's shoes has been so polarized by this divide that its mayor balances out his wardrobe with adidas and PUMA apparel equally. The feud that has isolated the northern and southern parts of the town has supposedly come to an end with the proposal of joint practices between the "pumeraner" and "adidassler" soccer clubs. Officials from both brands say the feud is over, but history of the divide is evident in these visuals provided by Wall Street Journal.