adidas 750 Yeezy Boost Release Information

Yeezy season has been upon us ever since Kim Kardashian West shared with the world she would be in charge of Yeezy Boost family distribution. From that moment on every day more details have been divulged to the community about Kanye West's first signature shoe with adidas. Over the past week we have learned the shoe runs a size to a size and a half too big according to Big Sean, there will not be a solar red colorway, you will be able to reserve your pair with the adidas CONFIRMED app, and the shoe will be unveiled during New York fashion week with a live stream available in theatres across the country. But, with all of these logistics we were still missing a concrete release date, which finally came today. The adidas 750 Yeezy Boost will release Valentines Day in NYC to coincide with All-Star Weekend and February 28th at adidas flagship stores and select Consortium retailers. Purchase yours for $350 USD and be aware only 9,000 pairs will be available this weekend. Stay tuned to ITR as we will deliver Yeezy commentary after the release. Good luck!

Lebron James to Star in Trainwreck

Lebron James has been vocal about his desire to expand his brand reach into many different areas of business.  Having established his own production company, it comes as no surprise that King James will make his first appearance on the big screen with his cameo role in this summer's flick, Trainwreck.  Featuring Saturday Night Live's Bill Hader and stand-up comedian Amy Schumer, the film revolves around a commitment-phobic, successful career-centric woman who finds herself conflicted after meeting a good guy.  Lebron serves a supporting role, as he plays a fictitious version of himself.  Check out the trailer below and stay tuned with InTheRough for further release date information. 

New York Mayor Bill de Blasio Announces Increased Investment in Fashion

The fashion industry employs about 180,000 people in New York City, and the semi-annual fashion weeks in New York are responsible for an $887 million economic impact.  In an effort to continue to support and stimulate this industry, Mayor Bill de Blasio has announced plans to increase the city's investment from $5 million to $15 million and to expand the reach of Made in NY.  Currently a six year old organization, Made in NY provides space, production, and other resources to 35 NY-based designers, allowing them to showcase their collections during the industry's biggest time of year--New York Fashion Week--at no cost.  With some of the programs already underway, the initiative will focus on the education of fashion and design, as well as the support of emerging designers and manufacturers.  Check out the video for Made in NY below.

Nike SB Dunk High Premium "De La Soul 2" Official Images

For fans of the Nike SB Dunk and for fans of hip hop this is for you. In 2005 Long Island trio and hip hop legend De La Soul put their mark on a white Nike Dunk Low Pro SB, as well as a baroque brown High model. Ten years later the De La Soul x Nike SB collab is reintroduced with the Nike SB Dunk High Premium "De La Soul 2". Like a canvas the sneaker takes on an all white colorway while colorful and vibrant imagery from De La Soul's famed 3 Feet and Rising album graces the upper. Nike SB took to its Instagram to highlight the shoe, appropriately playing "Me, Myself, and I" in the background, also declaring a full video press release will be coming our way tomorrow. The Nike SB Dunk High Premium "De La Soul 2" releases Friday, February 13 for $130 USD.

Pigalle Basketball Collection

Stephane Ashpool breathes his love of basketball into his Parisian lifestyle brand, Pigalle. You may remember last Spring Pigalle teamed up with Nike to deliver a sport range that featured Air Force 1s, shorts, tanks and headwear; the brand then moved on to open up a basketball specific store in front of it's own court, Pigalle Duperré playground. To give back to his community Ashpool created the Pigalle Basketball Club, which allows youths to participate in official regional tournaments. Coinciding with the basketball concept is the Pigalle Basketball collection that consists of fashion-oriented pieces produced with performance and technical synthetic fabrics like mesh and nylon. A luxurious aspect is added to the delivery as lambskin leather and hand-dyed cotton with natural indigo fabrics are utilized. The Pigalle Basketball collection housing fleece, tank tops, hats, and an elegant bomber jacket with two variations is available here. Sales benefit Pigalle Basketball Club's upcoming trip to Philippines as an effort to keep kids active.