'If You're Reading This It's Too Late' - Drake (Mixtape)

Last night Drake took us all by surprise and released his mixtape, If You're Reading This It's Too Late via Twitter just before midnight. It's release came on the 6th anniversary of his iconic So Far Gone tape and hours after he released his short film "Jungle". It is clear the latest projects are significant to Drizzy as "Jungle" is very intimate and reflective, while the new mixtape comes with a handwritten note thanking a myriad of people from Madonna, Chief Keef, the Toronto Raptors organization, his OVO crew, and personal friends.

Whether If You're Reading This It's Too Late is an album or mixtape is still unconfirmed and not necessarily important other than logistically, but it's presence on iTunes suggests album and Drake's using of the word "tape" in his letter obviously suggests mixtape. Regardless, this project has us salivating for what is to come on his forthcoming album Views From The 6. IYRTITL features contributions from PARTYNEXTDOOR, Lil Wayne, Travi$ Scott, Boi-1da on production, and many more. You can purchase If You're Reading This It's Too Late in entirety here.

Watch Drake's Short Film "Jungle"

This morning via OVO's website, Drake unleashed his short film, "Jungle". The 14 minute film features an introspective aspect as there is minimal talking, but shows Drizzy returning to his native Toronto, pondering his life to this point, and catching up with his friends. Home videos of Drake are also sprinkled throughout highlighting how far he has come creatively and personally. Snippets of new music provide an unfair tease around the six minute mark and in the credits. Enjoy "Jungle" below.

adidas 750 Yeezy Boost Release Information

Yeezy season has been upon us ever since Kim Kardashian West shared with the world she would be in charge of Yeezy Boost family distribution. From that moment on every day more details have been divulged to the community about Kanye West's first signature shoe with adidas. Over the past week we have learned the shoe runs a size to a size and a half too big according to Big Sean, there will not be a solar red colorway, you will be able to reserve your pair with the adidas CONFIRMED app, and the shoe will be unveiled during New York fashion week with a live stream available in theatres across the country. But, with all of these logistics we were still missing a concrete release date, which finally came today. The adidas 750 Yeezy Boost will release Valentines Day in NYC to coincide with All-Star Weekend and February 28th at adidas flagship stores and select Consortium retailers. Purchase yours for $350 USD and be aware only 9,000 pairs will be available this weekend. Stay tuned to ITR as we will deliver Yeezy commentary after the release. Good luck!

Lebron James to Star in Trainwreck

Lebron James has been vocal about his desire to expand his brand reach into many different areas of business.  Having established his own production company, it comes as no surprise that King James will make his first appearance on the big screen with his cameo role in this summer's flick, Trainwreck.  Featuring Saturday Night Live's Bill Hader and stand-up comedian Amy Schumer, the film revolves around a commitment-phobic, successful career-centric woman who finds herself conflicted after meeting a good guy.  Lebron serves a supporting role, as he plays a fictitious version of himself.  Check out the trailer below and stay tuned with InTheRough for further release date information. 

New York Mayor Bill de Blasio Announces Increased Investment in Fashion

The fashion industry employs about 180,000 people in New York City, and the semi-annual fashion weeks in New York are responsible for an $887 million economic impact.  In an effort to continue to support and stimulate this industry, Mayor Bill de Blasio has announced plans to increase the city's investment from $5 million to $15 million and to expand the reach of Made in NY.  Currently a six year old organization, Made in NY provides space, production, and other resources to 35 NY-based designers, allowing them to showcase their collections during the industry's biggest time of year--New York Fashion Week--at no cost.  With some of the programs already underway, the initiative will focus on the education of fashion and design, as well as the support of emerging designers and manufacturers.  Check out the video for Made in NY below.