InTheRough for LifeOfLanie - How To Style: Glasses

Lanie is the Jack of all trades. Better known as LifeOfLanie, the YouTube sensation, beauty guru, fashionista, and socialite has the unique ability to capture and set trends-- her InHerRoughStyle features are perfect examples. After browsing her YouTube channel call her your personal stylist and cosmetologist, her inviting personality only makes her brand more relatable. This makes her a valuable ambassador for companies like See.Saw.Seen Eyewear, who task Lanie with styling five different pair of glasses in her latest video. She does the project justice from beginning to end, outfitting a blue and white romper with tortoise frames. See for yourself below. 

The soundtrack to Lanie's "How To Style: Glasses" video is curated by InTheRough. ITR provided Lanie four options of playlists to insert in her video, each trying to fit her preferred edm, hip-hop, and r&b vibes. While the video does not include all four options, they are available on ITR's SoundCloud profile and OfficeVibes.

Gucci Mane - Trapology (Mixtape)

To the uninformed you probably know Gucci Mane from his gangster Archie role in Spring Breakers with Vanessa Hudgens and Selena Gomez, his pop-ish hit "Lemonade", or the ice cream cone tattooed on his face. But, to his fans, his Atlanta natives, and the hip-hop community Gucci is an icon. The legend crafted a new sub-genre called Trap music that matched ATL's already vibrant rap scene. Beyond the ability to generate radio records and soundtracks for the streets, Gucci has a work ethic needed to be recognized completing marathon studio sessions. His influence is strong, as Noisey Atlanta describes him as a Kingmaker, evidence provided by 2 Chainz, Migos, and Young Thug. Today, Gucci Mane is hitting in full force with his Trapology mixtape which features stars Snoop Dogg, Fetty Wap, and Lil B The Based God. Try something new and take a listen below.

Keep the Marks Off with Jason Markk®

Shoes are meant to be worn and with wear come dirtiness. Some people are under the impression dirt on their shoes adds character to their respective silhouettes; the scuffs, toe-drags, and wine stains from last night all represent a story adding a unique quality to footwear. Other shoe connoisseurs may respect the nostalgic sentiments, but prefer their sneakers and boots to be as fresh as possible each time pulled from the box. For those people enter Jason Markk Premium Shoe Cleaner. Developed in Los Angeles, CA by Jason Markk, Jason Markk® effectively cleans and conditions shoes, no matter the surface material. The purple cleaning solution works like magic once applied with the synthetic bristle brush or premium hog bristle brush and wiped clean. Watch the dark marks on a canvas shoe thanks to last night's concert vanish as the solution lathers, or wipe clean the plimsole on Vans to find pearls. Point is, while household remedies work differently each trial and other products deliver spotty results count on Jason Markk Premium Shoe Cleaner when you need it. If you are in the LA area convenience yourself and utilize the Drop-Off Sneaker Care Service at Markk's flagship store in Little Tokyo so the Technicians have your shoes shining. Explore Jason Markk® and the easy cleaning process here, find before and after pictures on the brand's Instagram.

Travi$ Scott - Antidote

The second single off Travi$ Scott's Rodeo album is now available. Travi$ has seen his name in the headlines a lot since the June 8 release of his song "3500", largely in part due to the incident where he kicked a cameraman off the stage for his Summer Jam set. In his newest track, "Antidote", the rapper says of the situation, "Kickin' the cameraman off of my stages cuz I don't like how he snappin' my angles." Obsessive about his art and his brand, Travi$ Scott debuted "Antidote" to fans at an after party this weekend and said it potentially featured OVO member PARTYNEXTDOOR, now it is apparent that was a hype-filled lie. Regardless, Scott's solo effort suffices. 

Listen to VibeRotation 21

It feels like the sun is going down on a good summer day and a good ass night is about to ensue. This is the energy accompanied by great music provided by VibeRotation 21. Ready your ears for a steady flow of new heat from a handful of talented young artists. Unwind or rally to a smooth Chaka Khan sample from legendary producer Statik Selektah, classic west coast sounds from LA's own Dom Kennedy and RJ, a pair of refreshing tracks from Chris Brown, and more.