Just two days after releasing his music video for "White Iverson" Post Malone is back with new music. The crooner expands his collaborative efforts this time as he employs Atlanta artists Zuse in "On God". Atlanta influences present a hardened Post Malone mixed well with a trap beat where both rappers dole out their promises. Duo FKi, along with Malone and Rex Kudo are given production credits. Enjoy Zuse and Post Malone's "On God" below.
Nike Signs Record Sponsorship Deal with University of Michigan /
This college football season you may not recognize your favorite team thanks to the numerous switches regarding athletics sponsorship deals. Last year Notre Dame made headlines as it ended its partnership with adidas, moving to Under Armour for a $90 million 10 year deal. In January of 2015 the University of Miami announced it would leave Nike for adidas after building 27-years worth of heritage together, this move coming shortly after Nike lost its Arizona St. contract as well. These subsequent sponsorship transitions took away some of Nike's global reach, especially in such a big market like college football. adidas' collection of marquee sponsorships and Under Armour's ascension result in Nike needing a huge power play.
Tides shifted toward the Swoosh last week when the University of Michigan agreed to terms with Nike on a 2016 to 2027 deal. Financial terms were released yesterday and the sponsorship deal between Michigan and Nike is the most lucrative in college sports, seeing Michigan make $76.8 million in cash payouts, $80.2 million in equipment, and a $12 million signing bonus. The $169 million endorsement deal also has a four-year extension including an increased per-year payment. Michigan has remained one of the biggest names in sport since its previous 1994-2007 stint with the Swoosh, new product, new coach, and new market makes the two a match again. Beginning on August 1, 2016 Wolverines football and baseball teams will wear Nike; basketball teams will wear Jordan Brand. Read more details on the deal here.
Future featuring Drake - Where Ya At /
ATLiens, fans of trap music, fans of the hustle, and fans of super Future are rejoicing. The rapper's third album Dirty Sprite 2, sibling to his 2011 Dirty Sprite mixtape the streets so enjoyed, releases at midnight July 17. DS2 follows a recent body of work from Future that might be his best. "F*ck Up Some Commas" 15 weeks on Billboard's Hot 100 keeps Future Hendrix relevant, while his 56 Nights mixtape builds hype surrounding his sound-- something highlighted in his latest project as it boasts only one feature from none other than Drake. Their song, "Where Ya At" appropriately released as a single today to prepare fans for midnight. Review Dirty Sprite 2's full tracklist below and pre-order now on iTunes, enjoy "Where Ya At" while you are at it
1. Thought It Was A Drought
2. I Serve the Base
3. Where Ya At feat. Drake
4. Groupies
5. Lil One
6. Stick Talk
7. Freak Hoe
8. Rotation
9. Slave Master
10. Blow A Bag
11. Colossal
12. Rich $ex
13. Blood On The Money
14. Trap Niggas
15. The Percocet & Stripper Joint
16. Real Sisters
17. Kno The Meaning
18. Fuck Up Some Commas
Jidenna featuring Kendrick Lamar - Classic Man (Music Video) /
Before this year's BET Awards I had not heard of Jidenna or his hit song "Classic Man". But its melodious hip-hop beat and catchy hook understandably has the song on radio waves across the nation. A Kendrick Lamar remix gave "Classic Man" a huge co-sign and legitimacy to Janelle Monáe's Wondaland label. While the tune definitely has a feel-good element at times it seems sinister for the fact a dapper man can carry a lot of influence. Now I should mention Jidenna's name means, "embracing the father" in his father's Igbo language native to Nigeria. A clean attitude, competitive spirit, and a fine tailored might just have you feeling really good about yourself; think about it, watch the music video below.
InTheRough - This Should Have Dropped on the 4th /
After the first song of this playlist, "Antidote" by Travi$ Scott, you will understand its energy. The mix was supposed to release on the 4th of July last weekend, but got stuck in limbo as InTheRough staffers debated on its name and content all day Saturday. Regardless, we wanted the mix to be fit for any great party, just as that day provided. Selections from the heavyweights like Meek Mill, Drake, and Future allow us to turn up, while newer songs allow us to sustain interest, specifically "I Got That" from D.C.'s rising producer Kelow. Aptly titled "This Should Have Dropped on the 4th", play our latest mix below or under ITR's SoundCloud profile.