Pack of Wolves Wearing Shop412

Via Shop412

With a precise and valuable mission statement, agreeable visuals, and detailed archive of projects, Shop412 launches a new web experience. The Pittsburgh lifestyle brand and clothier's 'About' page reads, "412 was birthed in 2007 with the aim to create a brand that celebrated Pittsburgh's emerging generation of cultural creators and professional athletes."

The 'Burgh's proud heritage shapes Shop412's logo and is the company's source of inspiration. While the city's area code remains the prime image for 412, a wolf is used as symbolism to represent the quality and ideals of Pittsburgh's cultural community built "TOGETHER."

After recently remodeling its storefront, moving the sneaker wall to a window cavity with open shelves and lush greenery peering through, a ferocious, salivating neon wolf adorns the shop and faces customers who enter. "Hometown•Is•Hero 412 Built," encourages the sign.

Shop412

SFOT's supportive manifesto "started out as just an idea. A feeling. Our desire to represent our city. Our family. Us. All of us. Together."

Naturally, actors in the steel city's cultural scene seek 412 wear to boast their hometown's creative and diligent spirit. Keep Pittsburgh Dope, the don of capturing popular life and style, photographed local rapper Mars Jackson during his concert at Carnegie Museum of Art in a black long-sleeve shirt printed with the brand's wolf emblem. Menswear purveyor PixburghCam shops 412, and 24/7 Pittsburgh advocate Cody Baker loves the 412 x Heinz shirt, a collaboration bringing awareness to hunger in the region and nationally. See packs of Pittsburghers cooperatively and dominantly thrive together in 412.

The new web-store welcomes supporters with a classic logo offering in black, grey, gold, and red. Officially called the '412 Hometown' collection, the wolf appears on black and white long-sleeve tees, as well as a black hoodie.

Creating "a logo for a proud town," Shop412 is a staunch reminder of the valuable content that is produced from a supportive and engaged community.

Kings of the Underground

We know basketball runs New York.  If you're from NYC, chances are you've played ball outdoors on the double-rim hoops.  Football, though, remains underground; a niche group of players looking to assert their dominance on the gridiron rather than the court has generated a new age of pick-up competition.  Eight teams representing the best street football clubs in New York came to compete in the Street Bowl Championship, but only two made it to the final day, vying for the $16,000 come-up.

We were introduced to Carver Mobb's leader, O.G. Pamz, in episode one of Kings of the Underground, Vice Sports' chronicling of the two-day tournament, as he talked about the ferocity of street football in the streets of the Concrete Jungle.  For all the smack he and his team from the Spanish Barrio talked, they also walked the walk beating arch-nemesis Undarated twice to advance to the championship. 

AFC was one of the more enigmatic teams in the tournament.  Originally from Queens, the squad comprised of doctors, lawyers, and college educated guys was written off as soft, unable to adapt to the grimy ways of up-town street football.  Despite their lack of bravado, AFC had a seasoned athletic pedigree that was unmatched by any other team.  Myron and Travis both AFC wide receiver/corner backs played collegiate football at American International College--a Division-II school--while Travis went on to add three more years of arena football to his resume.  Their skillful play along with some clutch playmaking led the underdog team to the finals.

Vice has unveiled the curtain to one of the most unique sports leagues in the United States.  We've all got our teams we root for on Sunday, but there's something special about watching neighborhoods within New York battle for supremacy.  It's not just for the money.  It's personal. 

Peep episodes two, three, four, and five to see how the tournament unfolded here.

Watch the Official Trailer to 'Orange Is The New Black' Season 4

Since season six of Game Of Thrones has quelled TV watching audiences' need for good plot lines, gore, sex, and power dynamics, Netflix's original series Orange Is The New Black jolts the excitement surrounding nightly television.

The official trailer to OITNB's fourth season released to YouTube earlier today. Clips show the female jailbird cast with new inmates, new secrets, new relationships, and more genuine challenges and triumphs rooted in prison life.

Season four of Orange Is The New Black drops exclusively on Netflix June 17, 2016.

Two-Day Pop-up Shop Selling Special Pittsburgh Merchandise to Appear

Five native Pittsburgh creative and designer influencers prepare to open a two-day pop-up shop with exclusive and random items only available to patrons in the Steel City.

Imaginative sneaker engineer, John Geiger, swag purveyor PixburghCam, fashion designer Makayla Wray, creative director of Neon Social, Preslav, and DJ Pete Butta will host pop-up shops in downtown Pittsburgh at Liberty Avenue Newsstand Gateway 4, and in the city's East End at sneaker retailer Refresh PGH.

The shops will sell "Pixburgh" merchandise taking shape in socks, T-shirts, and button-downs. Wray repurposes one-of-one vintage Pittsburgh tees, while Geiger and Butta deliver an adaptation of Kanye West's "I Feel Like Pablo" and "I Feel Like Kobe" shirts. Geiger localizes Ye's message and celebrates the city's proud sports tradition with two of its legends, Dock Ellis, Jr. of the Pirates and Franco Harris of the Steelers. Butta uses his shirt to showcase the spots he spins at, like Flats On Carson over on Pittsburgh's South Side. Also, the button-down pays homage to 'Burgh culture with "446 BRIDGES, 14 RINGS, 3 RIVERS, 1 PIXBURGH" inscribed on the back. There will also be a special release from Neon Social.

Roll through the downtown shop on Friday, April 29, from 2-4 then 6-8 p.m. and stop by the pop-up and cookout at Refresh PGH starting at 12 p.m on Saturday, April 30.

Locations

Refresh PGH: 5450 Penn Ave, Pittsburgh, PA 15206

Details on Supreme x Nike Air Max 98 Collection Release

Streetwear retailer Supreme and athletic apparel giant, Nike pair to produce a new version of the Air Max 98 sneaker.

The brands' collaboration, including the footwear featuring snakeskin, red, navy, and all black colorways with metallic, reflective mesh uppers, will offer a Dri-Fit Running Hat in five color options.

Shop the Supreme x Nike Air Max 98 collection online, supremenewyork.com, April 28 and in Japan locations on April 29.

The Air Max 98 shoes and Running Hat will not be sold in Supreme's New York, Los Angeles, London, or Paris stores.