Friday is the day for new music. The day's position as the start of the weekend is the reason many playlists, mixes, singles and albums drop. Nielsen's ratings system also places Friday as the "official street date for all new album [and track] releases," says the company's website.
While some rappers could give a hoot about the statistics, their labels certainly do and it is indirect feedback consumers provide to the artists.
For hip-hop fans and contemporary music enthusiasts, this Friday offers you a lot. Oakland, Calif. native G-Eazy; Chicago, Ill. singer Jeremih; Cleveland, Ohio artist Kid Cudi; Maybach Music Group head honcho and Clarksdale, Miss. born Rick Ross all release albums.
G-Eazy drops his sophomore album following These Things Happen with When It's Dark Out. His work, a literal statement, is highlighted by songs "Of All Things," featuring fellow west coast rapper Too $hort and various singles, like "You Got Me." The Bay stays in the limelight.
Jeremih returns with an album for the first time in three years. His talents and selection of featured artists, such as J. Cole, Future and YG, makes Late Nights: The Album fight for consumer attention. This fact also allows the singer to spit bars throughout the LP. A song of note is "Worthy" with Jhené Aiko.
After much anticipation, Kid Cudi delivers Speedin' Bullet 2 Heaven. The rapper takes inspiration from '90s indie rock and songs appear reminiscent of Nirvana. "Confused!" and "Fairy Tale Remains" stick out after a first listen of the 26-track project. By nature, the work is highly introspective.
The veteran of the mix, Rick Ross, releases his eighth studio album titled 'Black Market'. Legends Mary J. Blige and Mariah Carey make appearances on the record. Certainly listen to "D.O.P.E." featuring Future.
Enjoy the new music and T.G.I.F.