Earl Sweatshirt - Grief / by Alex Hersh

Joey did it, Kendrick did it, Lupe did it, now it’s Earl’s time. Due March 23rd, Earl Sweatshirt’s project “I Don’t Like Shit, I Don’t Go Outside” was announced yesterday after some controversy regarding his label and the announcement of his album on iTunes. Accompanying the minor twitter rant was a music video for a single from the album, “Grief”. The song is filled with anxious but pointed bars directed at other wack rappers and the industry, as well as the pitfalls of even the lesser-celebrity lifestyle. While this thematic content isn’t new territory for the Odd Future affiliate,  “Grief” and it’s lo-fi production sets our expectations for the content of this album to be focused around Earl’s experience so far in the rap world, and the choices he’s made in light of it. With some of the most creative and colorful lyricism in popular rap and Hip Hop today, Earl has set the bar high for himself, and we really look forward to whichever creative direction the young artist decides to go. However, as Hip Hop seems to be the focal point of the music environment in 2015, Earl’s success is directly dependent on how he sounds relative to his peers, such as Kendrick Lamar and Drake. Both of whom broke Spotify records for total streams in a day with their most recent projects, “To Pimp A Butterfly” and “If You’re Reading This It's Too Late” respectively. Whereas just last year fans were clamoring for the next track to bump, it’ almost difficult for listeners to keep up with the newest releases, and even more difficult for artists to make an impact and stay relevant. Check out the track below.