Senseless Moves to Penn Avenue / by Alex Young

Javed and Rome Watson of Senseless | Photographs by Alex Young

The last time customers stepped inside of the streetwear boutique Senseless, the shop was tucked away on Pittsburgh's North Side. It was a "start" for Javed and Rome Watson's entrepreneurial venture.

Bigger aspirations and a larger inventory pushed the brothers to a new location in the heart of the 'Burgh's culture scene, East Liberty.

Senseless now sits at 5124 Penn Avenue. Penn Ave will be an asset to the shop for foot traffic and "different events for First Fridays," Javed said. "We can throw parties outside" on the back patio, Rome said.

"We don't want to limit ourselves. We want to be in the forefront pushing shit," Javed said.

Consumers can find Bape, Guess, Tommy Hilfiger, Jordan, Supreme, and more clothiers in-store. VIntage finds also feature on the long T-shirt and jacket racks.

Photographs by Tyler Calpin

Senseless can offer more with a sizeable showroom. It's big enough for a fish tank. To premiere the new shop, Senseless hosted a Halloween party on Saturday, October 28. Javed, who doubles as businessman and rapper, performed along with hip-hop acts Linwood and DJ Jaybee. Photographer Tyler Calpin shot a lookbook with some of the items for sale in the shop. His prints hung on the tall walls.

Shop Senseless Monday through Saturday from 12 to 6 p.m and Sunday by appointment only.