Pack of Wolves Wearing Shop412

Via Shop412

With a precise and valuable mission statement, agreeable visuals, and detailed archive of projects, Shop412 launches a new web experience. The Pittsburgh lifestyle brand and clothier's 'About' page reads, "412 was birthed in 2007 with the aim to create a brand that celebrated Pittsburgh's emerging generation of cultural creators and professional athletes."

The 'Burgh's proud heritage shapes Shop412's logo and is the company's source of inspiration. While the city's area code remains the prime image for 412, a wolf is used as symbolism to represent the quality and ideals of Pittsburgh's cultural community built "TOGETHER."

After recently remodeling its storefront, moving the sneaker wall to a window cavity with open shelves and lush greenery peering through, a ferocious, salivating neon wolf adorns the shop and faces customers who enter. "Hometown•Is•Hero 412 Built," encourages the sign.

Shop412

SFOT's supportive manifesto "started out as just an idea. A feeling. Our desire to represent our city. Our family. Us. All of us. Together."

Naturally, actors in the steel city's cultural scene seek 412 wear to boast their hometown's creative and diligent spirit. Keep Pittsburgh Dope, the don of capturing popular life and style, photographed local rapper Mars Jackson during his concert at Carnegie Museum of Art in a black long-sleeve shirt printed with the brand's wolf emblem. Menswear purveyor PixburghCam shops 412, and 24/7 Pittsburgh advocate Cody Baker loves the 412 x Heinz shirt, a collaboration bringing awareness to hunger in the region and nationally. See packs of Pittsburghers cooperatively and dominantly thrive together in 412.

The new web-store welcomes supporters with a classic logo offering in black, grey, gold, and red. Officially called the '412 Hometown' collection, the wolf appears on black and white long-sleeve tees, as well as a black hoodie.

Creating "a logo for a proud town," Shop412 is a staunch reminder of the valuable content that is produced from a supportive and engaged community.

Two-Day Pop-up Shop Selling Special Pittsburgh Merchandise to Appear

Five native Pittsburgh creative and designer influencers prepare to open a two-day pop-up shop with exclusive and random items only available to patrons in the Steel City.

Imaginative sneaker engineer, John Geiger, swag purveyor PixburghCam, fashion designer Makayla Wray, creative director of Neon Social, Preslav, and DJ Pete Butta will host pop-up shops in downtown Pittsburgh at Liberty Avenue Newsstand Gateway 4, and in the city's East End at sneaker retailer Refresh PGH.

The shops will sell "Pixburgh" merchandise taking shape in socks, T-shirts, and button-downs. Wray repurposes one-of-one vintage Pittsburgh tees, while Geiger and Butta deliver an adaptation of Kanye West's "I Feel Like Pablo" and "I Feel Like Kobe" shirts. Geiger localizes Ye's message and celebrates the city's proud sports tradition with two of its legends, Dock Ellis, Jr. of the Pirates and Franco Harris of the Steelers. Butta uses his shirt to showcase the spots he spins at, like Flats On Carson over on Pittsburgh's South Side. Also, the button-down pays homage to 'Burgh culture with "446 BRIDGES, 14 RINGS, 3 RIVERS, 1 PIXBURGH" inscribed on the back. There will also be a special release from Neon Social.

Roll through the downtown shop on Friday, April 29, from 2-4 then 6-8 p.m. and stop by the pop-up and cookout at Refresh PGH starting at 12 p.m on Saturday, April 30.

Locations

Refresh PGH: 5450 Penn Ave, Pittsburgh, PA 15206

Thrift.Wear.Repeat

Clothes are at their best when you can see the character worn into every thread.

In collaboration with ThriftLorde$, InTheRough Style presents Thrift. Wear. Repeat, a look book intended to accentuate the distinct garments curated by Brown Dixon and Tobore Edeki of their burgeoning Instagram hustle.  Thrifted clothing may be old and faded, but the time endured with its previous owners and their cultural significance adds vitality to every thread. 

From the purple logo to the purple brick wallpaper to the purple packaging, ThriftLorde$ is a visual experience spent perusing long lost clothing items your mom labeled "DONATE" and threw into the Goodwill box.  That was, of course, before Brown and Tobore rolled through to resurrect the Beatles 1964 American Tour t-shirt and Charles Woodson's Oakland Raiders Reebok jersey as timeless vintage wear.

There are websites to buy dead stock Supreme and Hood by Air T-shirts, as well as other over-hyped garments.  ThriftLorde$ is not that place.  While scrolling through their more than 8000 posts, it is not uncommon to see some fresh vintage Hilfiger gear or rare vintage Nike silhouettes.  Brown and Tobore aren't about the hype.  Their offering is a tailored closet that is representative of their own style and experiences.  George Mason and VCU garb are staples in the Lorde$ rotation as they claim Virginia roots.  Explore some of the additional content the duo publishes and the context of the style they project becomes clear.  A video of  a Nike basketball commercial of players dribbling and shuffling to create a freestyle beat prompts the nostalgia associated with the retro Ben Wallace Pistons jersey conveniently selling for $18 further down the feed.

Nike basketball freestyle commercial circa 2001🔥🔥🔥🔥 Credits: @kstaxkz⚡️ #ThriftLorde$

A video posted by ThriftLorde$ (@thriftlordes) on Apr 11, 2016 at 3:39pm PDT

Instagram is just the first touch point of the ThriftLorde$ brand.  You'll also find a gofundme link in their bio providing users the opportunity to donate towards the Flint Water Crisis. Their website is another commercial intersection, but it is also home to the more personal side of Brown and Tobore, as their creative outlets--paintings, graphic design work and blogs--take over the foreground.  

DM your email and receive an invoice plus $3 shipping.  An online business doesn't need to have a laborious checkout process.  Before Instagram, Brown and Tobore were using eBay to push their various pickups.  Allen Iverson Georgetown jerseys were hot-sellers, but that didn't keep the auction-style platform from taking its 10%.  After cutting out the middle-man, ThriftLorde$ boasts over 8000 potential customers. 

Browse the selected images above in the look book, and ThriftLorde$ will accommodate you on their Instagram page here. 

Supreme Spring/Summer 2016 Lookbook

Some may be under the impression that Supreme, a skate-centered lifestyle clothing brand, is for the cool kids. The hype and exclusivity behind the brand lead to exorbitant resale prices and celebrity endorsements make Supreme more attractive to the fortunate.

However, individuality, pride, and youth is what drives Supreme and promotes it as a cool entity. People can be themselves and express their emotion in Supreme clothing; Supreme adorns the extraordinary who dare be unabashedly authentic.

Now, Supreme impresses its followers with a spring/summer 2016 collection. Along with branded T-shirts, headwear, and pants, a number of jackets feature in Supreme's new range. Prints and fabrics like snakeskin, leopard, camouflage, leather, denim, fleece and nylon fit the various outerwear pieces, like varsity jackets and car coats.

The simply worthless advertising gimmick collectibles also continue in Supreme's latest offering. A red Supreme x Everlast punching bag highlights the spring/summer 2016 preview page here.

View the lookbook for Supreme spring/summer 2016 above. Shop the delivery on Feb. 18 at Supreme's New York, Los Angeles, and London stores and in Japan on Feb. 20. The online shop will re-open on Feb. 25.

URLA Brand featuring Cozz and Tha Committee

Cozz for URLA Brand

Underrated Los Angeles, more popularly known as URLA, is a lifestyle clothing brand originating in Los Angeles, Ca.

URLA's moniker and mission is an exposé of sorts, as the brand showcases, highlights, and promotes a class of artists undiscovered or underappreciated in the Los Angeles area and beyond. The creative forces, be them rappers or models, join URLA brand in projects such as collaborative t-shirts and lookbooks. URLA uses its website and social media platforms to feature the works, and then visibility is increased by the garments' real world implementation like on stage at live music shows.

For instance, in the past, California rapper Murs (Making the Universe Recognize and Submit or Making Underground Raw Shit), collaborated with URLA on multiple t-shirts, like "The Youth Have The Power," "Everybody Is Somebody," and the most recent "Three Sixteen" capsule. (Listen to his song called "No Shots" with producer 9th Wonder and Pittsburgh rapper Mac Miller.)

Additionally, the latest collection and collaboration from URLA cannot go overlooked. The streetwear label's new range of products, consisting of branded beanies, dad caps and a long sleeve logo T-shirt, are modeled by rap group Tha Committee, front manned by Cody Macc, aka Cozz from Dreamville Records. The clothing and lookbook release comes roughly two weeks after Cozz dropped his latest mixtape, Nothin Personal. MEEZ, the tape's executive producer, and Correy C, who appeared on Revenge of the Dreamers II, are also featured in the curated visuals. 

Underrated Los Angeles' brand execution, the partnership with relevant artists, and promotions underline the up and coming talents people need to take notice of. Through its clothing collections, URLA shows appreciation to the art and the culture at face value.

Shop URLA at urlabrand.com.