Shop412 Celebrates Pittsburgh's Bicentennial / by Alex Young

Officially founded in 1758 and incorporated as a city in 1816, Pittsburgh celebrates its bicentennial.

A lot of the city's pride stems from what it produces and shares with the world. 200 years as a city, Pittsburgh is home to legends such as actor Gene Kelly, playwright August Wilson, Heinz ketchup, the most  bridges in the world, six Super Bowls, rappers Mac Miller and Wiz Khalifa, the inspiration for D.C. Comic's Batman, and so much more.

A common quality of most people in the city is sharing success and moments, as well as flourishing together, as a community of Pittsburghers.

Pride in tact, and with the community behind it, Shop412, Pittsburgh's hometown, representative lifestyle brand, shares New Era hats in celebration of the 'Burgh's 200-year anniversary.

Via shop412 Snapchat

Via shop412 Snapchat

Using the 59/50 and 920 hat silhouettes, with 412's logo on the front, Pittsburgh's flag and seal is placed on a woven patch on the right side of the hat crossed with the American flag. The fitted, flat-bill 59/50 cap comes in black, red, and yellow colorways while the 920 dad hat comes in colors black, red, and white. Diamond Era, a lightweight, breathable tech fabric to handle Pittsburgh humidity, covers the 59/50 hat.

Created as a gift to the city, Shop412 presented several cultural influencers a run of the headwear to enjoy and display. People like Bill Peduto, the Mayor of Pittsburgh, photographer Keep Pittsburgh Dope, and musicians Mars Jackson and DJ Motor Mane of Taylor Gang support the gear.

Others can too, as 412's Pittsburgh bicentennial collaboration with New Era launches in-store today.


420 South 27th St

Pittsburgh, PA 15203

(412) 586-7507

412 forever and always. Thank you @shop412 🙏

A photo posted by Cody Baker (@tehbakery) on