K-Swiss + Diplo + You = "The Board" by Maxwell Young

K-Swiss, the brand synonymous with the game of tennis, and DJ Diplo are collaborating on a new project entitled, "The Board".  The world renowned DJ who has worked with many of today's mega-stars will lead a collective of 100 creative and connected people who will help redefine the K-Swiss brand.  Members accepted to The Board will gain access to experts in design, branding, marketing, and business as they traverse a six-week curriculum program.  The experts will educate members of The Board who will then be tasked with applying their creativity and new knowledge to the K-Swiss brand in areas such as sneaker design, brand positioning, and other business development opportunities.  It will be interesting to see who is actually selected to become a part of this endeavor as well as how much power they will have in terms of the direction of the company, but I do applaud K-Swiss for creating an interesting solution to an image problem that has nagged the heritage brand for years.  Check out the video for the program below.