K-Swiss, the brand synonymous with the game of tennis, and DJ Diplo are collaborating on a new project entitled, "The Board". The world renowned DJ who has worked with many of today's mega-stars will lead a collective of 100 creative and connected people who will help redefine the K-Swiss brand. Members accepted to The Board will gain access to experts in design, branding, marketing, and business as they traverse a six-week curriculum program. The experts will educate members of The Board who will then be tasked with applying their creativity and new knowledge to the K-Swiss brand in areas such as sneaker design, brand positioning, and other business development opportunities. It will be interesting to see who is actually selected to become a part of this endeavor as well as how much power they will have in terms of the direction of the company, but I do applaud K-Swiss for creating an interesting solution to an image problem that has nagged the heritage brand for years. Check out the video for the program below.
Let's face it, we all can't be Beyoncé, but we can eat like her! After participating in the "22 Day Nutrition challenge" with Mr. Carter, Beyoncé has decided to team up with her long-time trainer, Marcos Borges to create a new company called 22 Days Nutrition. Based off the premise that it takes 21 days to break a habit and an additional one to signal a fresh start, the company will be delivering plant-based meals with no gluten, soy, dairy or GMOs to homes. The meals, which are priced from $9.76 to $16.50, will be delivered once a week with the option of purchasing up to three meals a day. Check out the statement by Queen Bey herself on the impending venture below.
"I am so grateful that I took the challenge and credit Marco with leading by example. He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him."