Sense the Culture at Senseless by Alex Young

Rome and Javed of Senseless - photograph by Alex Young

Rome and Javed of Senseless - photograph by Alex Young

"It's a barbershop vibe," Javed said of his Pittsburgh-based clothing store, Senseless. He owns and operates Senseless with his equal, younger brother Rome. An attention to community adds to the store's curated shopping experience.

The last time I was at Senseless, Linwood, a local hip-hop artist, stopped in with his crew to chop it up with Javed, who is also a figure in the 'Burgh's rap community. Moments later, Rome's Tidal music account displayed on the TV in the back of the shop next to Kermit the Frog's Supreme portrait, ill beats from Kendrick Lamar's new "The Heart Part 4" played to fresh ears. We talked about Kendrick sending shots at Drake, stopping the Canadian's momentum.

Senseless' atmosphere works for streetwear consumers and as a spot to hang out with people who can relate to each other. "People like us, people that respect things," Javed said.

Shelf at Senseless

Shelf at Senseless

Additionally, vintage apparel and premium brands, like Guess, Jordan, and Supreme, attract informed shoppers. Casual run-ins with creative modern mavericks, shop talk about sub-culture heroes like vintage wear miners Round Two, and overall appreciation for popular media and entertainment makes Senseless a destination for youth in the Steel City.

Taste with clothes and taste with music go hand in hand. Pop culture, bro.
— Javed

Natives of the Hill District, 22-year-old Javed and 20-year-old Rome began pushing their stylish tastes with sneakers. Throughout their teenage years, they sold retro Jordans on eBay and Instagram. Their online inventory made Javed and Rome relevant clothing vendors, and their interests in hip-hop from the '90s and early 2000s made their clothing selection much more refined.

The brothers had the idea for a brick and mortar store in the late spring of 2016. Authenticity features as Senseless' best asset to complement their clothing collection.

"We aren't in it to make money. We are just trying to change the culture and bring something different to Pittsburgh," Rome said. "That money shit is going to come and go. We want the connections, knowing people around the city," Javed continued.

People who frequent or follow Senseless become familiar with a local network of like-minded people. Javed introduced me to some members of his Serene rap collective when songs from Retrorosser and Jet hit in the background during our initial interview. The store's Instagram account features various photos of proud buyers of hip clothing. The photos clearly identify Senseless' youthful target market.

"You gotta understand the market and create a melting pot for other artists," Javed said.

Another way how Senseless capitalizes off the young market is with their prices. "If you don't shop with us you don't have any sense," Javed said. "No store in the city can beat our prices for what we offer." Don't be senseless and buy thousand dollar Yeezys from other consignment stores in the 'Burgh when you could get them from Senseless for a few hundred. "We don't want to play with anybody's money," Rome said.

While Javed and Rome conduct smart business sense, they are role models for young black minds in the city because they prove to individuals that "we can own shit," Javed said. By owning their own business, they advance the mindsets of "normal niggas our age who come through the store and just think we work here."                  

Although the boys find a sustainable business at their North Side location, they are looking to move the Senseless storefront to areas like Downtown, East Liberty, or the South Side. They want to attract larger foot traffic and have a larger space to host events that would complement the future Senseless Records.

For now, Javed and Rome can hang their hats on creating an atmosphere that connects people with real appreciations for popular culture. "Everybody looking for Senseless," Javed said.


901 Western Avenue

Pittsburgh, PA 15233



An Appropriate Place to Discuss Sneakers by Alex Young

Curated by Sean Beauford

Curated by Sean Beauford

There is cultural significance in sneakers. Beyond wearing a shoe for comfort and function, some people wear certain brands and silhouettes because they symbolize a popular adoration for sports, music, creativity, and style. Some people have accomplished great achievements in their shoes that the footwear itself becomes historical in-line with the person's legend. Heroes like athletes Allen Iverson and Michael Jordan, musical talents like Pharrell Williams and Kanye West, as well as genius Steve Jobs all triumphed in their Reebok, Jordan, adidas, Nike, and New Balance sneakers respectively. Factors such as these, along with special colorways and limited collaborations with exemplary design houses, make many sneakers attractive to wear and valuable to collect.

Frequent curator of art exhibitions in the Pittsburgh area Sean Beauford expounds sneaker culture with his new forum. "GRAIL abandons the idea of sacred material possessions, reconsiders consumption, and urges thoughtful creating," is written at 

Through an exhibit and panel discussion, artists John Geiger, Dylan Graves, LinShuttr, as well as entrepreneur Soley Ghost, and moderator Grits Capone underline the significance and complexity of iconic shoes, nicknamed after the Holy Grail.

GRAIL's cast mates all have their own contribution to or appreciation for sneaker culture. John Geiger's imagination has led him to craft many unique designs with Nike's Air Force 1 and his own collection of footwear. Artist Dylan Graves offers an abstract representation of Jordan Brand's beauty while illustrator LinShuttr plays into MJ's icon. Soley Ghost is the proprietor of a couple sneaker shops, like East Coast Boutique in New Jersey. Poet and journalist Grits Capone will concentrate the conversation on an all-encompassing culture.

Establishments in Pittsburgh's East Liberty support Beauford's GRAIL and GRAIL TALK. The Kelly Strayhorn Theater presents the show, and sneaker consignment store Refresh PGH sponsors the affair. Music by iB-Rease will aid the atmosphere. GRAIL will open on Thursday, October 13 at Ace Hotel, also in East Liberty. Discussion will be held from 6-7 p.m. and after the gallery will unveil.

Ace Hotel

120 S Whitfield St

Pittsburgh, PA 15206

John Geiger and Premium Co.'s Sneakers for Pittsburgh by Alex Young

While working on his own footwear label under his personal moniker, John Geiger continues to push contemporary style and Pittsburgh heritage.

His crafty work with the Nike Air Force 1 sneaker, and imaginative designs admiring his hometown, the city of Pittsburgh, reach broad appreciation.

Previously linking with other creative forces in the Steel City for a two-day pop-up shop selling items unique and exclusive to the metropolis, Geiger again sets Pittsburgh, Pennsylvania on a pedestal. 

This time, partnering with Premium Co., a fashion label based in Washington D.C., Geiger offers another pop-up shop and some detailed sneakers. 

Held at Ace Hotel in Pittsburgh's East side, Geiger and Premium create custom Air Force 1 Low and adidas Stan Smith, respectively. Both pairs are clean white with text and graphics inspired by Pittsburgh lasered on. 

Geiger's shoe, called the "New P Logo," features a hand depicting the letter P with the thumb, index, and middle fingers, as well as the phrase "For Pittsburgh By Pixburgh John Geiger '16" on the outer heels of the shoes. The toe box on the pair makes the map of Pittsburgh. Also, Geiger presents a black and white version of the Air Force 1 Mid model. 

Premium Co.'s delivery, "Burned Bridges," depicts burnt bridge planks as the adidas three stripes logo, plus "Premium Pixburgh '16" and "Burned Bridges" font and illustrations on the outer heels.

Keenly, Geiger and Premium use the nickname "Pixburgh," a slang and cultural reference to the city, in both their creations. It is a testament to their smart design and attention to the popular nature of The City of Bridges.

In addition, view Geiger's progress with John Geiger Collection here and shop Premium wear here.

The fashion labels' pop-up shop will take place August 5-6. Shoe sizes 7-14 are available.

Ace Hotel

120 S Whitfield St

Pittsburgh, PA 15206


Details on Supreme x Nike Air Max 98 Collection Release by Alex Young

Streetwear retailer Supreme and athletic apparel giant, Nike pair to produce a new version of the Air Max 98 sneaker.

The brands' collaboration, including the footwear featuring snakeskin, red, navy, and all black colorways with metallic, reflective mesh uppers, will offer a Dri-Fit Running Hat in five color options.

Shop the Supreme x Nike Air Max 98 collection online,, April 28 and in Japan locations on April 29.

The Air Max 98 shoes and Running Hat will not be sold in Supreme's New York, Los Angeles, London, or Paris stores.

There are Four Colorways of the Supreme x NikeLab Air Max 98 by Alex Young

The last time Supreme and Nike joined to collaborate on a sneaker the canvas was an Air Jordan 5 and unveiled by Japanese magazine SHOES MASTERHalf of that process is replicated as the mag debuts pictures of the new Supreme x NikeLab Air max 98.

Initially, red, all-black, and beige snakeskin pairs surfaced on the internet, foremost being the red pair due to its announcement by NikeLab on Instagram. Now, the official nature of print media premieres the entire Supreme x NikeLab collection, which includes another colorway added to the three, navy.

Whenever the special Air Max 98s release, they will feature 360-degree reflective piping, shiny patent leather, and a color blocking scheme contrasted with silver metallic mesh never before used on the sneaker. Supreme detail on the Nike shoe hits along the heel courtesy of the phrase, "WORLD FAMOUS," decidedly appropriate for both brands. 

No news is available yet on when the shoes will arrive. Stay posted for more details on the Supreme x NikeLab Air Max 98 collaboration.