Shop412 x John Geiger "One City" Capsule

John Geiger

John Geiger is praised for his imagination, aestheticism and craftsmanship regarding footwear. In person and on the internet he is known to influence viewers with curated high fashion looks mixed with distinct streetwear flavors. Geiger is highly visible, spot him courtside throughout the NBA season laced in custom Air Force 1s and Mitchell & Ness cap atop his head or track him down shopping in New York, he usually has on a leather jacket and distressed denim. A look down at Geiger's feet and at his Instagram one can understand how he carves a niche in the culture: his vision for bespoke footwear.

The poster boy for Nike's Air Force 1 High silhouette, Saint Laurent and Air Jordan sneakers fill Geiger's sneaker closet. He extends his passion toward sneaker culture in his eponymous label, which creates unique re-imaginations of various AF1s, all made by The Shoe Surgeon. "Misplaced Checks" was 25 numbered pairs of classic, high white AF1s with the Swoosh replaced by 16 different "checks," like a liquid gold leather one or red pony hair one, released for the public.

Geiger's limitless creativity pushes popular culture and his Pittsburgh, Pa. roots mean it only fitting lifestyle stronghold Shop412 recruits its city mate in collaboration. On Black Friday John Geiger and Shop412 pair to release the "One City" capsule.

412, Pittsburgh's area code and, foremost, streetwear provider, works to elevate the platform at which the world views the city. 412's formula to do this is "TOGETHER," a way to present the city and everyone in it as united. #OneMillionMeals was a project by 412 and Heinz to feed families through the Greater Pittsburgh Community Food Bank.

The "One City" capsule symbolizes two creative forces joining to promote their hometown. Shop412 and John Geiger offer a four-piece collection with a long sleeve T-shirt, parka, snapback and hood. Each "One City" garment takes a black colorway with black-sheen font graphics, like P 4 I 1 T 2. "One City" capsule is available on Nov. 27 at 11 am.

Shop412

420 South 27th St

Pittsburgh, PA 15203

(412) 586-7507

Matériel Supply "Streets À Regalia" Fall 2015 Collection

New York-based skate label Matériel is a creative expression and reflection of the world it inhabits. This characteristic allows the brand to seamlessly execute its ideas, clearly integrating them with design.

For Fall 2015 Matériel draws on past travels to Paris, France in a graphic t-shirt collection. Hand-drawn, sans typography, French vinyl records, and vintage travel books inspires the range presented in Matériel's "Streets À Regalia" lookbook. Shot on 35mm film, the visuals immerse the lifestyle brand in descriptive Parisian streets and linear impressions. Each graphic is akin to an album cover presenting different emotions and scenery referenced to the streets of Brooklyn, NY.

Whether abroad or in native New York, Matériel Supply naturally absorbs the cultures displayed to offer accurate interpretations grouped under a skate theme, all of which is credited to the groups' "Abstract Minds". Shop the entire Fall 2015 collection here. 

Welcome Pittsburgh Steelers 2015 Season Opener with Shop412 "World Champs" Collection

Today marks the beginning of the 2015 NFL season when the Pittsburgh Steelers take on the New England Patriots. The season opener is a time of pomp and circumstance. For the Patriots, tonight is banner raising night, engraving their 2014-2015 campaign in the history books and on their fingers. Tonight is also the night Tom Brady is making his season debut; four games earlier than NFL commissioner Roger Goodell had intended as punishment following the inane proceedings of Deflategate.  But for Steelers fans, tonight is the night for the six-time World Champs to levy some pure gridiron justice onto the defending Super Bowl cheaters. 

Pittsburgh's lifestyle brand Shop412 welcomes the new season releasing its "World Champs" collection. While the Patriots certainly garner stature thanks to four Super Bowl wins spanning 2001 to 2014, their legacy to some is tainted with fraudulent actions. The Steelers prove their supremacy on the field; six Vince Lombardi Trophies in Pittsburgh means consistency, excellence, and winning tradition-- genuine characteristics that define the team's greatness. When 412 prints "World Champs" on a Coach's Jacket, t-shirt, and hoodie it is fact and an expectation held by the entire city. The garments are annotated with Shop412 branding and six stars symbolizing the team's victories. Stop down to the South Side before the game and shop the collection in store or if you are unavailable visit their online location here.

420 South 27th St

Pittsburgh, PA 15203

(412) 586-7507

Supreme Fall/Winter 2015

1990s remain the golden era of popular culture thanks to the rise of hip hop, skateboarding, Michael Jordan, and hubs like New York City. What is left from the era is honest artistry catered to lifestyle sensibilities commenting on urban landscapes. Clothing brand Supreme thrives off the influence the '90s provided adding the year's vintage aesthetic to every collection. Fall/Winter 2015 is no different as team skater Sage Elsesser in the brand's latest lookbook presents the cool range. Heavy outerwear is taped for necessity featuring varsity jackets, parkas, quilted flight jackets, and the Supreme/Schott® Hooded Shearling. Cold weather staples are also included like flannel and wool shirts and crewnecks. While Supreme's new lookbook showcases the diverse collection, Fall/Winter 2015 also houses a bevy of headwear and casual pieces such as denim, overalls, and sweats. Peruse the lookbook above and check out the offering in full here. Supreme Fall/Winter 2015 hits its New York, Los Angeles, and London locations on August 20 and Japan August 22.

Champion 2015 Fall/Winter "Absent Without Leave" Lookbook

Champion's functional athleticwear carries a streetwear aesthetic provided by the brand's history and simplistic design. Their hoodies and sweatshirts do not need to be made cool, that quality is predicated on Champion's comfortability and imprint on popular culture. But, a lookbook shot by a UK based magazine adds a polished style to the label's 2015 Fall/Winter collection. Law (Lives And Works) Magazine spins its interpretation of iconic Champion in their "Absent Without Leave" lookbook photographed by Bafic in the streets of London. New pieces are constructed from Champion's durable Reverse Weave beautified with understated colors and a myriad of branding options. Look for Champion's 2015 Fall/Winter online and in store soon; explore Law mag here.