Shop412 x John Geiger "One City" Capsule / by Alex Young

John Geiger

John Geiger

John Geiger is praised for his imagination, aestheticism and craftsmanship regarding footwear. In person and on the internet he is known to influence viewers with curated high fashion looks mixed with distinct streetwear flavors. Geiger is highly visible, spot him courtside throughout the NBA season laced in custom Air Force 1s and Mitchell & Ness cap atop his head or track him down shopping in New York, he usually has on a leather jacket and distressed denim. A look down at Geiger's feet and at his Instagram one can understand how he carves a niche in the culture: his vision for bespoke footwear.

The poster boy for Nike's Air Force 1 High silhouette, Saint Laurent and Air Jordan sneakers fill Geiger's sneaker closet. He extends his passion toward sneaker culture in his eponymous label, which creates unique re-imaginations of various AF1s, all made by The Shoe Surgeon. "Misplaced Checks" was 25 numbered pairs of classic, high white AF1s with the Swoosh replaced by 16 different "checks," like a liquid gold leather one or red pony hair one, released for the public.

Geiger's limitless creativity pushes popular culture and his Pittsburgh, Pa. roots mean it only fitting lifestyle stronghold Shop412 recruits its city mate in collaboration. On Black Friday John Geiger and Shop412 pair to release the "One City" capsule.

412, Pittsburgh's area code and, foremost, streetwear provider, works to elevate the platform at which the world views the city. 412's formula to do this is "TOGETHER," a way to present the city and everyone in it as united. #OneMillionMeals was a project by 412 and Heinz to feed families through the Greater Pittsburgh Community Food Bank.

The "One City" capsule symbolizes two creative forces joining to promote their hometown. Shop412 and John Geiger offer a four-piece collection with a long sleeve T-shirt, parka, snapback and hood. Each "One City" garment takes a black colorway with black-sheen font graphics, like P 4 I 1 T 2. "One City" capsule is available on Nov. 27 at 11 am.


420 South 27th St

Pittsburgh, PA 15203

(412) 586-7507