Supreme Spring/Summer 2016 Lookbook

Some may be under the impression that Supreme, a skate-centered lifestyle clothing brand, is for the cool kids. The hype and exclusivity behind the brand lead to exorbitant resale prices and celebrity endorsements make Supreme more attractive to the fortunate.

However, individuality, pride, and youth is what drives Supreme and promotes it as a cool entity. People can be themselves and express their emotion in Supreme clothing; Supreme adorns the extraordinary who dare be unabashedly authentic.

Now, Supreme impresses its followers with a spring/summer 2016 collection. Along with branded T-shirts, headwear, and pants, a number of jackets feature in Supreme's new range. Prints and fabrics like snakeskin, leopard, camouflage, leather, denim, fleece and nylon fit the various outerwear pieces, like varsity jackets and car coats.

The simply worthless advertising gimmick collectibles also continue in Supreme's latest offering. A red Supreme x Everlast punching bag highlights the spring/summer 2016 preview page here.

View the lookbook for Supreme spring/summer 2016 above. Shop the delivery on Feb. 18 at Supreme's New York, Los Angeles, and London stores and in Japan on Feb. 20. The online shop will re-open on Feb. 25.

'Comedians In Cars Getting Coffee' featuring Jerry Seinfeld and Will Ferrell

Jerry Seinfeld and Richard Petty's 1970 Plymouth Road Runner

Entertainer Jerry Seinfeld returns for a cool ride and some coffee with a friend in the latest episode of Comedians In Cars Getting Coffee.

Seinfeld drives a 1970 Plymouth Road Runner SuperBird originally designed for NASCAR driver Richard Petty, and creatively inspired by Looney Tunes cartoon The Road Runner. He and the, self-described, "happy silly" car appropriately pickup funnyman Will Ferrell.

Together, Seinfeld and Ferrell stop for regular and decaf coffee at a Los Angeles café, and chit-chat about the pretentious nature of the film industry, body image, Ferrell's iconic cat bit SNL audition, as well as marital qualms. 

Watch the newest episode of Comedians In Cars Getting Coffee here in full.

Basketball Inequity

It'd be like Superman chasing after common criminals with no Lex Luther to battle.  No one wants that shit. 

In approximately 4 months, at the end of the 2015-2016 NBA season, Kevin Durant will be a free agent able to sign with whichever team he deems fit.  Seeing that there is much more of the current NBA season to be played, I bet the 2014 MVP has yet to definitively nail-down what team he's headed for should he choose to leave the Oklahoma City Thunder.  However, some insiders are pegging the Golden State Warriors as a potential destination for the 6'9" 240 lbs., eight-year veteran.  The Warriors have structured the contracts of their stars--Curry, Klay Thompson, and Draymond Green--in such a way that they would have enough salary cap leeway to make a run at signing highly-touted Durant.  

Yes, you read that correctly.  The 2015 NBA champions who are currently challenging the 1995-96 Chicago Bulls' record for best record in an NBA regular season (72-10), would add yet another extraordinary talent to an already dangerous, self-less team. 

Here's a hypothetical scenario:

The Warriors go 73-9 and win back-to-back titles.

Stephen Curry is awarded his second MVP trophy.

And the cherry on-top, Kevin Durant heads for the Bay area. 

How is a starting lineup featuring Stephen Curry, Klay Thompson, Draymond Green, Harrison Barnes (you could even replace Barnes with center Andrew Bogut for a bigger lineup), and Kevin Durant promoting equitable basketball?  You might as well handover the Larry O'brien trophy right now because it would not be fair.  If the NBA vetoed the trade that would have sent Chris Paul to the Los Angeles Lakers, boosting Kobe Bryant's chances at a sixth title in an instant, I have no idea what kind of antics commissioner Adam Silver would try to utilize to keep this super-team from forming.  Could he even stop it if he wanted to? given the freedom of free agency, probably not. 

If you think watching the Warriors plow through their opponents now is boring, imagine how uncompetitive games would be with KD.  That team would have the best scorers on the planet. 

My biggest grievance with this would-be-tectonic-shift of power in the NBA goes beyond the deterioration of parity in the league, but rather the perceived selfishness of some of the NBA's stars.  Everybody wants to form a super-team, a trend that was re-popularized when Ray Allen and Kevin Garnett headed to the Boston Celtics to play with Paul Pierce in 2007, or when Lebron James and Chris Bosh packed their bags for warmer weather and headed to Wade County to wrack up two championships with the Miami Heat. 

Are players that caught up with their place in NBA history that they are willing to leave their roles as building blocks--cornerstones--to join teams with the best shot at winning titles?  Regardless of a superstar's prerogative, what happened to the days where players took pride in the organization that drafted them and wanting to become the team that overthrows the victors?  It's not like Kevin Durant is playing with D-League call-ups.  He has got the most violent point guard in basketball in Russell Westbrook feeding him the ball and a Thunder team that is a legitimate contender to win the Western Conference.  

Championships are not easily attainable, we know that.  Some of the greats have never experienced the elation that comes with winning a title, a-la Charles Barkley and Karl Malone. But isn't that why we play and passionately watch?  Titles are not bought, they are earned, and the beauty of basketball, of sports for that matter, is the ability for organizations to come together for better or for worse and chase greatness. 

Uber Redesigns Logo

For six short years, we've been able to discern the Uber Technolgies logo by the metallic silver "U"s stuck on the windows of countless Uber Xs and XLs that have reimagined how we get from point A to point B.

As of yesterday, the company has changed its iconography for a graphic less conservative. Colorful and abstract, the logo redefines the company's image as something more comprehensive than a ride-sharing service.

The brand new logo, which will appear on updated versions of the mobile application, is based off of the bit and atom, two of the most important developments in human history.  According to their video that unveiled the logo redesign, the bit, the smallest unit of data in a computer, signifies the complex and advanced technologies Uber is using to express an effortless and refined logistics platform.  The atom, or the basic unit of a chemical element, which is present in everything, represents the rapidly expanding cities the company operates in as well as the goods they serve. 

In an attempt to appear less aggressive and overpowering in international markets where Uber threatens to displace taxi drivers, the redesign will allow each regional arm of the company to have its own country-specific color and pattern palettes alongside five global visuals.

Whether it be cost effective transportation with UberPool or their foray into delivering fresh food to your doorstep with UberEats, Uber is constantly thinking about human interaction in society.  The artistic translation of opaque electron clouds represented by the hues of blue and the rendition of binary code symbols reinforces Uber's role in the physical world as the intersection of technology and lifestyle meets logistics. 

Time will tell if the new Uber icons are synonymous with the brand, like the classic "U" symbol.  In the meantime, check out the company's video highlighting its newest adjustment here.

Vans Era Half Moon Via BILLY's

Tokyo shoe supplier BILLY'S is valuable because of the exclusive sneaker releases the store receives. Brands like adidas, New Balance, and Saucony have dropped unique footwear at the Japanese store.

This time, Vans' classic Era silhouette is granted special treatment at BILLY's. Remixed as the Era Half Moon silhouette, the shoe's forefoot features a cap toe, similar to Keen or Jack Purcell, that extends beyond the outsole's white vulcanized rubber. Suede covers the upper, which comes in black, white, red, and blue color options.

Shop the Vans Era Half Moon beginning February 11 for ¥9,000 JPY, or approximately $74 USD, at BILLY'S.

Source: HYPEBEAST